Marine turtles are amongst the most ubiquitous icons of conservation. More, in fact, than perhaps whales and dolphins, or tigers or pandas. Most countries with a coastline—even very cold ones—have some species of sea turtle along their coast. And a conservation programme to go with it. The fact that over 1000 participants from nearly 80 countries attend the Annual Symposium on Sea Turtle Biology and Conservation is testimony to both the popularity of these flagships, and the threats they face.